Online Marketing Videos – are they working for your organization?
Imagine if a football match is being played on the field without the goal posts, how will the players feel? Disappointed, they wouldn’t have a goal post to strike the ball.
Similarly, in case of your online video marketing campaigns, if you don’t set your campaign goal first, the results of your campaigns will always be disappointing, no matter how well the campaign videos might be.
Before setting out to create online marketing videos, it’s important to ask yourself the following questions
A). What’s the objective that you want to achieve by running the said campaign?
B). How will you measure the success of this campaign?
The 3 online video marketing goals that you can choose from are the following
A). Awareness – When you want to introduce your brand & begin building relationship with viewers
B). Consideration – When you want to create an interest in your products/services in viewers
C). Conversion – When you want to sell your product/service right now
The measurement parameters will differ depending on the goal you have chosen, e.g. In case of Awareness Videos it will be – total views, total 3 second views & view duration.